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Everything related to or around Heardable, a platform that optimizes your online brand visibility.

Heardable Activates New Algorithm Enhancements - Being Heardable

Heardable fans-

We've been busy at Heardable over the past few months. Our website traffic has soared to over 20k visits per month. We've generated hundreds of new members. And...we're still getting excellent feedback from people like you on our beta service.

Thank you for your support!

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We're excited to announce that we've just activated several technical enhancements to the Heardable engine & scoring algorithm which will provide site users with more scientific, insightful Heardable Score results to help companies in their ongoing quest to optimize their online brands.

Highlights of our changes include:

Portable Subscore Enhancements - Besides Droid, Blackberry and iPhone, eight additional mobile devices can now be detected by our engine including Nokia, Palm and Kindle. And our portable subscore is now weighted according to the latest Admob mobile market share data. We've also added mobile ad network code detection to our engine to look for brand participation in mobile advertising.

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Sociable Subscore Enhancements - Brand managers will be happy to learn that we're now providing deeper social media insights, including: 1) Validation of accounts on Digg, Facebook, Flickr, SlideShare, Twitter and YouTube, 2) Number of followers on each social network, 3) Post frequency.

Measureable Subscore Enhancements - There are now three categories of online tracking that Heardable is monitoring: 1) Web analytics, 2) Ad networks/Affliliate networks, 3) Optimization tools.

Actionable Subscore Enhancements - We've added more vendors to our live chat and trust seal detection lists. Plus we're now starting to validate website code according to ADA standards for accessible design (Americans with Disabilities Act). Additional ADA validation parameters will be added over the next few weeks.

So what are you waiting for? Head on over to our Brand Directory page today and rescan your domain name to see how your brand measures up.

Once again, our thanks to all our dedicated beta users - please keep that feedback coming.  It is much appreciated.

Happy analyzing,

Team Heardable

via heardable.com

A note: we are also working on a robust API suite to make even more critical, 3rd party enhancements to each of the subscores, as well as offer ways to optimize on-the-fly. Starting out with 40 on-site & off-site variables, we now have over 420 variables we use as our evaluation criteria -- so, we are definitely mining for deeper, more quantitative and qualitative data.

Proof You Can Reposition, Re-ignite and Regain Brand Relevancy #Heardable #OBO

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Yesterday, Scott Davis published a well-written story in AdAge showcasing three major companies who were recently in the brand doldrums and managed to turn things around in a big way. He talked about how Hyundai, Microsoft and Domino's were clear examples of how executive leadership, in partnership with its customers and an aggressive brand outreach program, regained market relevancy and boosted their brands. It wasn't easy, but they felt their brands were worth it.

Scott claimed that any company looking to make a brand pivot needed to press the reset button and be smart about its next moves in this rapidly evolving, customer-centered landscape we all now live and do business in.

Hats off to Scott. Heardable could not agree with him more. In fact, we have statistical evidence to prove Scott was right on target with his analysis.

What We Found

We scanned each of the three brands mentioned in Scott's post -- Hyundai, Microsoft and Domino's -- using Heardable's brand optimization platform to see how each brand scored over the past five months (that's as long as we've been tracking brands -- Heardable just recently launched its service). Our results confirmed what Scott had postulated -- the effectiveness of each brand did, in fact, increase substantially, with Hyundai's online brand surging 107%. Stunning findings to say the least.

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Hyundai saw a 107% increase in its Heardable Score, from a low of 208/1000 back in November, 2009 to 430/1000 on March 29, 2010. Click to view Hyundai's brand profile page .

Microsoft saw a 62% increase in its Heardable Score, from a low of 404/1000 back in November, 2009 to 654/1000 on March 29, 2010. Click to view Microsoft's brand profile page .

Domino's saw a 29% increase in its Heardable Score, from a low of 518/1000 back in November, 2009 to 670/1000 on March 29, 2010. Click to view Domino's brand profile page.

If you're a brand marketer or C-level executive looking to re-energize your brand, Heardable recommends that you first establish baseline metrics for all of your brands by conducting a Heardable Scan on each. Once you have your baseline, starting metrics, follow Scott's advice and create a strategy and action plan that you feel will help regain brand relevancy over time. The results will likely be well worth the effort you put into it.

Dare to dream...

What are the possible outcomes of online visibility? Well, even with online channels as conduits, hopefully fun reflections of your presence in the real world.

These are some of the explorations of being searchable, sociable, shareable, measurable, actionable and portable...

... Think of RFID chips, QR/QM coding, retinal scanners and the like — the “Internet of Objects” coming to life, formalizing as real utilities, and becoming extensions of your personality.


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